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Try it freeYour first month is on us

We Build Your Custom System.
Try It Free for 30 Days.

Stop fighting clunky, outdated software. We build custom fixes for the gaps and holes in how your university program, league, travel team, camp or clinic runs. Use it free for a full month. No risk, no contract.

  • Built customAround how you actually run.
  • Fixes the gapsWorks with what you already use.
  • 1 month freeUse it fully before you pay.
  • Zero riskNo contract. Cancel anytime.
Start My Free Month See What You Get

Don’t love it after 30 days? Walk away and owe nothing.

Custom fixes, built for sports

Every Gap Your Old Software Leaves, Fixed.

We don't sell you another platform. We build the exact pieces you're missing, for universities, leagues, travel teams, camps and clinics. Pick one fix or all of them.

Registration that actually works

Benefit: Families sign up in minutes on any phone. No more lost forms or abandoned checkouts.

Payments, balances & reminders

Benefit: Unpaid fees get chased automatically, so you stop playing bill collector.

Scheduling & facility booking

Benefit: Practices, games, fields and coaches in one place. No double-bookings.

Parent & athlete communication

Benefit: The right message to the right team, automatically. No more group-text chaos.

Rosters, tryouts & recruiting

Benefit: Track every player and prospect from interest to signed, without spreadsheets.

Connects your existing tools

Benefit: We patch the holes between the software you already pay for, so nothing gets re-typed.

Staff & admin automation

Benefit: Hours of manual busywork gone every week, so staff can coach and sell.

One dashboard for everything

Benefit: Revenue, sign-ups and operations at a glance. Finally know your real numbers.

Custom

built around how you run

30 days

free to use, start to finish

$0

if you decide it’s not for you

Start My Free Month

Built only for sports

If Your Business Runs on Athletes, We Build Systems That Grow It.

PlayMakr works exclusively with sports organizations. We know registration seasons, tryouts, camp waitlists and facility hours, so we start where your revenue is leaking.

The problem

Your Software Shouldn’t Be Slowing Your Business Down.

Most leagues, camps, clubs and athletic departments didn’t choose their technology stack. It accumulated one subscription and one workaround at a time, and every gap costs money.

  • Too many disconnected subscriptions

    Registration, scheduling, payments, email, CRM, spreadsheets. Each tool bills monthly, and none of them share data. You end up paying for overlapping features and for the staff time spent moving information between them.

    Cost: duplicate fees + manual data entry

  • Admin work consuming staff hours

    Directors and coaches spend their week reconciling rosters, chasing forms and answering the same questions. Those are paid hours that could go to athletes, sales or retention.

    Cost: payroll spent on repeatable tasks

  • Leads that never get proper follow-up

    A parent fills out an inquiry form and hears back days later, or not at all. Every slow or missed response gives a competitor the chance to win that family.

    Cost: registrations you never see

  • Unused facility capacity

    Empty courts, fields and training slots earn nothing, and you can't sell them later. Without visibility and automated offers, open inventory sits unsold.

    Cost: inventory that expires daily

  • Manual registration and communication

    Abandoned checkouts go unrecovered, payment reminders are sent by hand and schedule changes go out one email at a time. Revenue slips and families get frustrated.

    Cost: lost payments + churn

  • Limited visibility into performance

    When revenue, utilization and retention live in separate systems, leadership decides on instinct. Problems surface after the season ends, when it's too late to act.

    Cost: slower, costlier decisions

The solution

Custom Technology. Built Around Your Business.

We design, build and connect the systems your organization needs, focused on the problems with the highest financial impact first.

Pillar 1

Revenue Growth Systems

Turn more of your existing demand into paying customers, and keep them longer.

  • Automated lead follow-up
  • Customer reactivation
  • Registration recovery
  • Facility utilization optimization
  • Sales pipeline management

Pillar 2

Operational Automation

Remove the repetitive work that keeps your staff away from higher-value tasks.

  • Registration workflows
  • Parent & athlete communication
  • Staff administration
  • Scheduling automation
  • Payment reconciliation

Pillar 3

Custom Software & Integrations

Tools built around how your organization actually runs, connected to what you already use.

  • Internal dashboards
  • Custom portals
  • CRM integrations
  • Data synchronization
  • Reporting platforms

Improve what you have before replacing anything.

Many problems can be solved by connecting, automating or extending the platforms you already pay for. We recommend replacing a system only when the numbers clearly support it.

Revenue leakage calculator

See How Much Your Current Systems Could Be Costing You.

Adjust the numbers to match your organization. Every formula is shown, and nothing is counted twice.

Your numbers

Revenue & leads
$

Used to keep the estimate in proportion.

Inquiries, trial requests, tour requests, etc.

%
%

Be conservative — a few points is meaningful.

$
Administrative time
hrs
$/hr

Wages plus taxes and benefits.

%
Software
$
Assumption
%

Freed hours usually go to higher-value work, not lower payroll. Only this share (e.g. reduced overtime or contractor hours) counts toward the total.

Total illustrative annual opportunity

$134,712

About 5.4% of annual revenue · estimate, not a guarantee

  • Additional revenue from improved conversion$120,960

    120 leads × 12 × 6 pts × $1,400

  • Software cost reduction$7,200

    $600 × 12 months

  • Labor cash savings$6,552

    $26,208 capacity × 25% realized

Labor capacity freed936 hrs / yr

Valued at $26,208 of staff time. This is capacity, not guaranteed payroll savings. Only the 25% you marked as cash savings is included in the total.

How we calculate this
  • Revenue = monthly leads × 12 × (achievable % − current %) × first-year value
  • Hours freed = weekly admin hours × 52 × % eliminated
  • Capacity value = hours freed × hourly cost (reported, not totaled)
  • Labor cash savings = capacity value × % realized as cash
  • Software = monthly redundant spend × 12
  • Total = revenue + labor cash savings + software

Want to Know What These Numbers Look Like for Your Organization?

Your calculator inputs can be attached to your application so we start from your numbers.

Estimates are illustrative and based entirely on the values you enter. They are not a guarantee or prediction of results. Actual outcomes depend on your organization, market, execution and many other factors.

How it works

A simple, three-step process.

  1. 1

    Audit

    We examine your current technology, workflows, and revenue opportunities.

  2. 2

    Build

    We design and implement custom systems that solve your highest-value problems.

  3. 3

    Optimize

    We measure performance, improve workflows, and help your technology scale.

The Founding 100

A Custom System Built for You. Your First Month Is Free.

We build custom fixes for the gaps your current software leaves, then you use them free for 30 days. Founding spots are capped at 100 sports organizations.

The no-risk offer

Try Your Custom System Free for 30 Days

  • A walkthrough of the software you use today
  • We find the gaps, holes and manual workarounds
  • We build the custom fix around how you run
  • It connects to the tools you already pay for
  • You use it free for 30 days
  • Keep it month to month, or walk away

Founding partner benefits

  • First month freeUse your custom system fully for 30 days before paying anything.
  • No contractMonth to month after the trial. Cancel anytime.
  • Works with what you haveWe fix and connect your current software. No rip-and-replace.
  • Founding rate locked inFounding partners keep their monthly rate as long as they stay.
  • Priority buildsFounding partners are built first.

Who qualifies

  • A sports business: league, camp, clinic, club, facility, university program or similar
  • Existing customers, members or athletes
  • Real operational or technology inefficiencies
  • Frustrated with clunky or outdated software
  • A decision-maker involved in the process

Clear terms

Your first month is free. Your monthly rate after the trial is agreed in writing before we build, with no contract, and you can cancel anytime.

Start My Free Month

Takes about 3 minutes. Every application is reviewed personally.

Examples of what we build

Enterprise-grade tools, designed for sports operations.

Concept demonstrations of the kinds of systems we design. These are illustrative examples with sample data, not completed client projects.

One view of revenue by program, location and season, updated automatically from your registration and payment systems.

Concept example · sample data
Revenue Dashboard

YTD revenue

$2.46M

+11.2% vs last year

Active registrations

3,912

+6.4%

Avg. revenue / family

$628

+$41

Outstanding balances

$38.2K

142 accounts

Monthly revenue ($K)

Hover a bar
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Revenue by program

  • Club teams$1.12M
  • Camps & clinics$0.54M
  • Private training$0.38M
  • Facility rentals$0.27M
  • Tournaments$0.15M

FAQ

Questions executives ask us.

Pricing, ownership, timelines and integrations are always defined in a written agreement. These are the general answers.

Do we need to replace our existing software?

Usually not. We start by finding where your current platforms can be connected, automated or extended. When replacing a tool would clearly save money or remove real friction, we'll show you the reasoning and let you decide.

What types of sports organizations do you work with?

Only sports. We work with leagues and associations, camps, clinics and private training companies, universities and college athletic departments, facilities and multi-sport complexes, clubs and academies, tournament and showcase operators, and other sports businesses that serve athletes and families. If it is sports and it has revenue to grow, it is a fit.

What does it cost?

Your first month is free. We build your custom system, you use it for 30 days, and only then decide. After that it's a simple monthly rate, agreed in writing before we build, with no contract. Cancel anytime.

How long does implementation take?

Timelines depend on the scope, the number of systems involved and how quickly we can get access and feedback. Smaller automations can move quickly; larger platforms are delivered in phases. Every proposal includes an estimated timeline.

Can you integrate with our current systems?

Often, yes. Most modern registration, payment, scheduling, CRM and communication platforms offer APIs or export options we can work with. Some vendors restrict access, so we confirm what's possible for your specific platforms during the audit, before any commitment.

Who owns the software?

Ownership of custom code, data and intellectual property is defined in the written agreement for each project. We'll explain the ownership and licensing terms clearly in your proposal so there are no surprises.

How do you handle customer data and security?

We request only the access we need, use secure credential handling, and follow the least-privilege principle. Data handling, confidentiality and any compliance requirements are documented in the agreement. If you serve minors, we take extra care with athlete and family information.

What happens after implementation?

We measure results against the goals set at the start, then tune workflows as your team uses the system. Contracted founding partner projects include 30 days of complimentary post-launch optimization. Ongoing support and improvement plans are available and defined in writing.

What's the catch?

There isn't one. We'd rather prove it works than sell you on a promise. If it doesn't make your life easier in 30 days, you walk away and owe nothing.

Stop Working Around Your Software. Try a System Built for You, Free.

We build custom fixes for the holes in how you run, and you use them free for a full month. No contract, no risk. Founding spots are limited.

Start My Free Month See How Much You Could Be Losing